Confirmation bias is one of the most persistent obstacles in sales and marketing. It’s the brain’s shortcut for making sense of a noisy world—favoring information that confirms what we already believe and ignoring anything that challenges it. Convenient? Yes. Accurate? Not always.             As the volume of information continues to explode, confirmation bias only grows stronger. For well-established brands, this can be both a blessing and a curse. On the upside, positive pe

AI tools like ChatGPT have evolved far beyond generating generic text. Two emerging applications stand out: using ChatGPT to replicate...

Chat works best as a collaborator when you stay engaged in the process instead of handing everything off. As we all know, defining the...

Most people that have been working with ChatGPT and similar platforms for a while, have come to the realization that it excels at...

Ethan Mollick, a professor of management at Wharton, authored an excellent book for anyone that wants to take advantage of everything AI...

Before you start planning any new projects, revisit last year's duds. A project that appears to be dead may be a prime candidate for...

For anyone used to optimizing websites for search engine traffic, dealing with AI traffic generation might seem like a complex hassle. ...

If you are using a high-level analytics platform like Semrush or Ahrefs, you are getting data that goes far beyond Google Analytics and...

Almost 2 years ago, I attended a marketing forum on the subject of AI. The discussion was lively with the participants evenly split...

A half hour meeting that accomplishes exactly what you need is feasible. But it requires smart (not time-consuming) planning; discipline...