

Basic Principles for Working with AI Platforms
Ethan Mollick, a professor of management at Wharton, authored an excellent book for anyone that wants to take advantage of everything AI...


How to Revive a Dead Project
Before you start planning any new projects, revisit last year's duds. A project that appears to be dead may be a prime candidate for...


A Simple Way to Use ChatGPT to Maximize AI Traffic to your Website
For anyone used to optimizing websites for search engine traffic, dealing with AI traffic generation might seem like a complex hassle. ...


Google Analytics Insights
If you are using a high-level analytics platform like Semrush or Ahrefs, you are getting data that goes far beyond Google Analytics and...


How Smart Marketers Are Leveraging AI
Almost 2 years ago, I attended a marketing forum on the subject of AI. The discussion was lively with the participants evenly split...


The Productive 30-Minute Meeting
A half hour meeting that accomplishes exactly what you need is feasible. But it requires smart (not time-consuming) planning; discipline...


Sam Altman’s Productivity Tips
Sam Altman, CEO of OpenAI, the parent company of ChatGPT published a blog post this week with his personal tips for being productive and...


Getting Started with ChatGPT: It’s Easier Than You Think
If you've been hearing a lot about ChatGPT and similar tools, but still haven’t tried it, you’re not alone. For many people, the idea of...


ChatGPT is Having a Radical Effect on Search Strategy: That’s what Semrush Research Shows.
Most marketers figured that ChatGPT would radically change the search landscape someday: According to research conducted by Semrush...


How Secure is the Data you Input to ChatGPT?
Many individuals and organizations are not taking advantage of ChatGPT and similar tools because of privacy concerns. Here are a few...