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How Tech Companies Can Overcome Confirmation Bias with Smart Branding

You have more leverage in your market than you think.

Assuming that the basics are in place, the key to success for any small to mid-sized business in a competitive industry is what marketing expert Philip Taggart calls the competitive wedge. By this he means the differentiator that allows you to get your foot in the door and use it as leverage to open the door continuously wider. He writes, “…it is vital for each company to strive for an individualized image…every effort should be made to determine what about the company is distinctive or can be made distinctive.” He goes on to say that this ability and the ability to construct a support program around it is the mark of a truly great PR/Marketing consultant.

Following from: http://www.zmelifetips.com/advice/how-to-become-a-remarkable-objective-critical-thinker-part-1-the-why-the-what-and-the-how/

Still, what makes taking decisions so hard, at least most of the time, and especially the important ones?? The main disadvantage is that it’s really tempting to think about your problem from the inside. This way you can’t really see the big picture, and you tend to neglect the negative aspects hoping they won’t happen. But closing your eyes doesn’t mean the others can you, it just means that you can’t see the others. You have to analyze your situation from many (if not all) perspectives, and only after that, by a process of deduction, get to the right conclusion and avoid the distractions.

Also, another thing that has to be understood is that thinking logically doesn’t limit your creativity, on the contrary. Many things you find unbearable could be turned into something really easy with a minimum effort and consideration of the things involved. It’s really hard if you can’t do it naturally, but it’s really easy once you see how to do it. That’s what the point of this series is, to help you find the critical objective thinker within you, and let him lead you towards solving your problems.

As I said in the prologue of this series, using your analytic critical abilities is very important for a man, no matter what he does and how he thinks; it’s something required by more than our society, it’s something required by our inner nature. But some people might find it hard to believe that, so here’s just some of the reasons why you should think and use logic to solve your problems.

You can’t estimate your position without being objective; sometimes it’s hard to understand exactly where you really are, whether it’s your job, your relationship or something else. It’s in the human nature to think about the best and put the bad things aside, but it’s important to really understand where you are, so you can prepare yourself for any obstacles which might appear in your way; and if it’s all good, than it’s all good.

Objectivity is a must for long term success; you can reach success on a whim, or by pure luck, but it’s the staying up that’s hard. It’s really hard to lose yourself once you achieve your goal, whether it’s your dream job or just the pretty girl that lives next door. One of the big secrets of life is to take nothing for granted and to understand that anything could go bad at any moment. For example, they might have hired you because they just didn’t have anybody else, or the girl might have been drunk that evening. That doesn’t mean that you can’t keep them; if you work hard and smart and treat the girl just right, you might keep both of them, but not without understanding where you stand.

A critical mind can eliminate the unneeded, leaving just what you need for a great life; the process here is simple, you analyze your options and step by step reach the best one. How?? That’s easy. Let’s say you’ve got to decide where to go on your vacation (it is summer time, after all). You look at your options, and see if there’s anyone that just stands out, somewhere that you’ve always wanted to go and have the chance to do at this point. If so, that’s the choice for you. If not, you should eliminate those which are less appealing, by taking into consideration the factors which might influence your decision. Try to think about as many of these as possible, as this will greatly increase the accuracy of your decision making process. After you do this, repeat these steps again, until you reach the great vacation you’ve been dreaming of all year; somebody who would’ve decided on a whim without even thinking the least bit critical has every chance of getting a lousy vacation.

When the odds are against you, logic is what could tip the balance in your favor; this one’s easy too. If you see for example that you’re working on something and you can in no way finish in time, what do you do?? If it’s not done on time it’s worthless. Working continuously and hoping it will be enough will probably be not enough. Now is the time to stop and ponder your options; perhaps you’re not doing something right, perhaps there’s somebody that could help you, or perhaps you could cancel other projects. Find the right way so you can finish on time instead of brainlessly working ahead.

It’s a very good exercise for your mind; have you wondered why people solve logic problems, or just think about certain issues?? Have you ever wondered why a student that has been seriously learning for several months for his tests uses his mind more effectively than usually?? Critical thinking is an essential process that cultivates and educates your mind, increasing your sense of reality and effectively making you smarter. It opens new doors in what concerns your understanding, as well as the circumstance and situation of your life.

Their mind and process of thinking seems complex and very hard to understand at first, but it follows some very simple guidelines and expands them to a whole web of subtler ideas. It’s this massive web of information and the repeated exercise of thinking that makes it easier for him to get to the right conclusion; this also means of course that he has the ability to analyze information.

He has the ability to adapt to new situations and uses his flexible mind to sort out order into even the most complicated things. Using simple guidelines and principles should by no means discourage you to be creative, or even more dangerous, encourage you to have a fixed mind. A rigid mind is an enemy you have to avoid.

He identifies facts and figures that don’t come out at a first glance. The quantity of the information processed is really important too, but what really makes the difference is quality. Knowing how to interpret a smile, the voice behind a statement or even knowing how to read between the lines is the difference between the right price and a buck short. Also, the one who asks just the right question and underlines the single most important aspect of something, is the best critical thinker.

He’s confident and has faith in succeeding by himself; you should really be careful here, because confidence comes as a result of critical thinking, not the other way around. Things won’t go your way just because you think they will go your way. But if you see them going right, your confidence will be given a significant boost and this will make things even better for the future.

He has a good memory and has knowledge on many issues; once you tap into your inner critical thinker, you’ll understand the importance of it and I pretty much doubt you’ll want to give it up. You’ll learn more and more things, and by exercising your memory you’ll make it better; once you have a better memory, you’ll have more information to filter and so on. If you want to achieve this, you have to tune into your past memories and find similar experiences to which you are living. Another good exercise is thinking what would you do in a certain situation if you had the chance to do it again. Has your opinion changed?? Do you feel that you have a better understanding of the situation you’re in?? Those are just two of the questions you should answer affirmative to.

He’s calm, and thinks about the future; of course panic and anxiety are enemies of the mind, and you should eliminate them wherever you can, as they bring nothing good. They’re only distractions. He’s very calculated and thinks about things in the long run as well.

He pretty much succeeds in everything he wants; this is the main objective, this is why it’s worth to be an objective thinker. It’s hard to believe, but you have to try it to believe it; you’ll probably find it hard to believe just how much the quality of your life can improve.

The first thing you should do is refrain from acting by your first impulse

 Why?? It’s simple: you’ll do things you’ll probably come to regret later. How many times haven’t you said or done something than regretted it, just because you were nervous?? Probably many times. It’s the first step in overcoming your instinctive atavic reactions.

 How?? This is where it gets a bit more complicated, because first you have to be sure you’ve fully released yourself from whatever emotions you may feel, and then start thinking about what you have to do. If you can’t do that at first, try counting in your mind (no limit), drink a glass of water, or just take a short walk.

After that, it’s really important to synthesize the facts, eliminate what’s irrelevant and keep only what is useful as information, so you can analyze it. You could find this difficult, because sometimes it’s hard to draw the line as to what’s useful and what should be neglected, so don’t be discouraged if you make some mistakes at first. You’ll improve in time.

After you’ve synthesized the facts, it’s time to analyze. It’s the step which will lead you towards the decision and definitely the most complex one, so in order to employ some help for yourself and ask some questions, such as:

 Are there any more facts I can acknowledge before I start analyzing?

 Is there something that I’m missing?

 How is this related to that?

 What are the causes that led to this situation?

 What’s most possible of happening and how can I prepare myself for that?

 What other ideas back that other idea up?

 What would happen if I did that?

 Suppose this happens, what would happen after that?

 What’s the best possible solution for this problem?

 How would I test the possible outcome and make it better?

Of course these are just small samples, and you could think of some questions yourself, that would perhaps apply better to your situation.

Upon analyzing, you have to think about the short, medium and long term implications. There’s a big chance you will be put into a situation which has short term benefits, but affects the long term progress, or the other way around. You have to try to anticipate what will happen and again think realistically about what the situation is and how you can adapt to it. There’s no reason for being optimist here, because it’s hard to say what will happen and how things will evolve, so it can’t hurt to be prepared for something.

Another thing that you can do is ask some other people who could give you a different perspective. But that doesn’t mean that they are right, you should still rely on yourself and your judgments, but it’s sometimes refreshing to hear things from a different perspective. It’s why brainstorming relies on too.

After you’ve made the decision, you’re still not done yet. You have to prepare in case things don’t go your way; prepare for the bad things, because there’s no need to prepare for the good ones, is it?? That way if things go wrong, at least you’ll be prepared. All you’ve got to lose is some times, and you’ve got a lot to win.

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