Weekly Marketing Meetings: Essential for Small Businesses

Regular (preferably weekly)marketing meetings are one of the keys to marketing success. This is especially true for very small businesses that need to see results right away and need to know if something is not working in time to fix it.

We figured out a while ago, that weekly meetings are essential. For the following reasons:

To discuss what was accomplished the previous week.
To discuss what needs to be accomplished the next week.
To go over analytics and agree where we want to pivot.
To collaborate with management and sales.
To give the client a clear understanding of progress and any marketing-related issues.
To discuss and evaluate new ideas
And a lot more...

Client attendees at these fast-paced meetings typically include a decision maker and someone from sales. The day before each meeting, we send the client the weekly analytics reports and an agenda—which the client can add to. These meetings usually last 15-30 minutes.

Regarding the agenda, we keep it simple: 1 page with 2 columns--action items on the left side and notes/reminders on the right side. This agenda serves 2 purposes:

Since we send them out the day before the meeting, everyone involved can see what they may have neglected and do it before the meeting takes place.
They keep the meeting succinct and on track.

If issues come up during the meeting, instead to taking up everyone's time to discuss them, it's best to schedule another short meeting with whoever is involved (or agree to stay after the meeting to discuss).

Here's another blog post on how to keep meetings to 30-minutes.

For a no cost discussion of your situation and how we can leverage metrics-based marketing to grow your business call 630-363-8081 or email jeanna@smartprcommunications.com. Find out more about Marketing Services for Technology Companies.