top of page

The Problem with Content Marketing

Content marketing was never really a thing. It was just a new name for something that has been around for a long time, namely long-form copy. Content marketing just uncovered new ways to leverage big chunks of copy. The idea itself is great.

Here’s the problem: despite what anyone says, great informative content requires expertise and a fresh take on an industry situation or problem. That, again, is great. But creating that copy requires access to expertise. This means that an expert at some organization needs to set aside a decent amount of time to either write this themselves or be interviewed.

Experts don’t have that kind of time. And there aren’t any good workarounds. For example, re-posting, republishing existing content doesn’t add anything to the conversation. In other words, it is not valuable content.

Except for exceptional circumstances, content marketing doesn’t work.

Featured Posts
Recent Posts
Archive
Search By Tags
Follow Us
  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square


Contact us for a Quick Consultation

info@smartprcommunications.com 

6
30-363-8081


 

LinkedIn Marketing Certified
Intel Marketing Advisory Panel/Gold Partner

MIT Technology Review Global Panel
Harvard Business Review Advisory Board

Member

Chicagoland Chamber of Commerce

National Assocation of Women Business Owners

LinkedIn Marketing Certification Logo.jpg
MIT Technology Review.png
Naperville, IL  Chicago-LaSalle   Minneapolis  Cleveland
  • LinkedIn B&W
  • Twitter B&W

© 2024 Smart PR Communications

bottom of page