Marketing Advice for Small Tech Companies: The Mark of a True Marketing Expert
Assuming that the basics are in place (meaning an excellent product and a target market that wants it), the key to success for any small...
Marketing Advice for Small Tech Companies: What is the difference between a risk and a chance?
Marketing Advice for Small Tech Companies: What is the difference between a risk and a chance? Determining what is an acceptable risk...
How Small Tech Companies Can Balance Stability and Agility
The End of Competitive Advantage by Rita Gunther McGrath is an excellent book. Chapter 2, Continuous Reconfiguration: Achieving Balance...
