LinkedIn Reaches IT Decision Makers Better than Anything Else
The following is from an excellent Marketing Profs article by Lenna Garibian that focuses on recent research into the use of social...
Simple Negotiating Tips
It makes sense, right? The person that makes the first offer loses. Not always. In fact, the opposite can be true. Following are 5 things...
Make Cold Calling Easier: 5 Tips
Following are a few tips for making cold-calling less stressful (in order of effectiveness). 1. Commit to an amount of time, not a...
Choose Key Terms from a User’s Perspective
There is a lot of info out there about choosing key terms for metatags and content and there are a lot of good tools to help you do that....
What’s the best marketing tool for B2Bs? It’s not what you think.
One of the secrets to successful marketing is the ability and willingness to pivot on an almost daily basis. This means being open to new...