Marketers for all businesses, especially those for very small businesses without a lot of resources, often use automated tools to choose somewhat relevant terms that get the most traffic. The thing is, you want to choose terms that drive sales, not just traffic. There is a lot of info out there about choosing key terms for metatags and content and there are a lot of good tools to help you do that. The most important thing to keep in mind, though, is how your pote