The following is from an excellent article by Dorothy Crenshaw in: Crenshaw Communications, imPRessions, public relations. A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Public relations and influencer marketing can put a new tech company on the map. For a more mature technology business, they can help build a competitive advantage. Here’s how any tech company can benefit from the right PR campaig