Following are a few tips for making cold-calling less stressful (in order of effectiveness). 1. Commit to an amount of time, not a certain number of contacts. So instead of starting with a list of say 25 prospects to call, commit to an hour of cold-calling. This has the psychological effect of putting a cap on the anticipated stress. It also makes a negative response or two less likely to affect you and it will make you more likely to engage with a promising prospect (you are