Sales and marketing often view leads differently—i.e. what actually qualifies as a lead and what is worth follow up. To uncover the disconnect, Rollworks surveyed 527 salespeople and 323 marketers. The results show that salespeople are most likely to reject leads if: 1. They don't fit the target account criteria (industry, company size, revenue) 2. They don't fit the target individual criteria (role, seniority), or 3. The contact doesn’t fill out a content form.