It’s important to get periodic feedback from clients on what you are doing well, what you need to work on, and what the next performance...

AI generated content will almost surely be a gamechanger, but that may not happen for a year or more. Right now, Microsoft (ChatGPT) and...

The rise of AI content generation is an excellent reminder to be selective about which marketing tools you want to leverage....

The fortunes of a company and its marketing consultant are inextricably linked. This means a good marketing consultant must have the...

MYTH 1: Hiring a marketing consultant is a waste of money for most startups. An experienced marketing consultant will generate interest...

Most companies are giving their employees this Friday and Monday off because Christmas Eve and Christmas fall on the weekend. Guess what...

Since we serve the technology industry, the ability to predict trends and differentiate between a thing and a trend with some accuracy is...

Determining what is a real opportunity versus a speculative risk is a challenge. Over time, this becomes intuitive. In the meantime,...

Although we specialize in working with smaller companies, there are some companies that are so small and on such a tight budget that they...

Gartner created a PowerPoint slide to illustrate just how complex the actual buyer’s journey is (see below). The main points being: 1. ...