Press Releases: Huge Benefits of Online Distribution
It’s important to note that one of the primary objectives of online media release distribution is not getting into print publications and...
Better Professional Written Communications: 10 Tips
The goal for B2B writing is to make it on-the-spot reading wherever possible—you want to avoid the stack. You do that by creating a...
Important B2B Buyer Stats
Here are some really insightful research-based B2B marketing stats from an excellent Growth Strategies 101 article by Emmanuel Soroba...
Problems with Google Analytics
Google Analytics is an excellent tool for B2Bs, but as with all analytics tools, the results don’t actually speak for themselves. Google...
Difference Between B2B and B2C Marketing
First of all, are you really sure you are a B2B? While all businesses that sell to other business rather than consumers are called B2Bs,...
Three Outdated Marketing Metrics: What to Track Instead.
The following is from an excellent Marketing Profs article by Carrie Straetz. While I don’t agree 100% with everything here, it’s a good...