Every business wants to connect with and appeal to an audience of potential customers. One way to do that is with a memorable business/brand name. Here are six name trends currently popular among startups and new businesses. 1. 'This and That' Names This and That names are just what it sounds like: brand names composed of two words, usually nouns, to form a striking mental image. You may have heard of Rag and Bone or Cloth and Stone. To get in on this trend, pick two shor