The psychological phenomenon of confirmation bias has significant implications for marketing and communications--especially as it relates to sales of high-end products--but most people don’t know what it is and---more importantly---how they can get prospects to move past it. Confirmation bias is the tendency to favor information that confirms what you already believe, regardless of whether or not the information is accurate; and ignore alternatives that may be bette

The psychological phenomenon of confirmation bias has significant implications for marketing and communications, but most people don’t know what it is and---more importantly---how they can get prospects to move past it. Confirmation bias is the tendency to favor information that confirms what you already believe, regardless of whether or not the information is accurate; and ignore alternatives that may be better. You could attribute confirmation bias to mental laziness or mo