Paul Leinwand and Cesare Mainardi wrote the seminal work on creating coherence in an organization; a book called, The Essential Advantage. Although I don’t follow and/or agree with everything, it is an excellent book. And actually the premise---breaking away from the pack by focusing on your core capabilities---is very similar to a perennial business best seller---W. Chan Kim’s and Renee Mauborgne’s Blue Ocean Strategy. Too often, organizations look first at what their curre