Why Long Tail Search Terms are Important
A long-tail key term is generally any searchable term with more than 2 words. So the difference between short-tail terms (nearly all...
Building a Quality Brand
Everything that leaves your business should be beautiful in some way. The definition of beautiful is roughly this: possessing qualities...
New Client Questionnaire: Getting Off to a Good Start
When we get a new marketing/communications client, we want to get off to a roaring start. So we set aside an entire day to spend at the...
The Basic Marketing Assets Most Small B2Bs Need
If you haven’t engaged in much (or any) marketing before and want to get started, things will go much more smoothly if you have the...
Successful SEO is More Art than Science
There are really great tools for help with search optimization—for websites in particular. Because of this, many people have been led to...
The Truth About Contact Forms for B2Bs
None of what I’m about to say applies to B2Cs. Most managers and executives have the expectation that if they only had the right offer,...
How to Choose the Best Automated Marketing Tool for the Job—5 Steps
1. Decide what you need to get done Most automated marketing tools can do a lot of things. The question is: How much of this do you...
How to Get Leads from Emails-Advice for B2Bs
None of the following advice applies to B2Cs: Emails are an excellent source of leads, but the data needs to be mined correctly. Most...
The Power of Case Studies, Part 4 of 4: Writing
Stick with one product/service and one success per case study. Don’t make any unsupported claims. You must prove everything you say....
The Power of Case Studies, Part 3 of 4: Researching
Many companies rely on salespeople to contact and interview clients for case studies. This almost never works for a number of reasons,...
