Some people will tell you that differentiation is only for rapidly growing sectors. That’s not true. The fact is, you can bring a new product to market profitably in any of the five following industry types: Emerging industries Maturing industries Stagnant or declining industries Fragmented industries Leader - dominated industries And here are some strategy ideas for each industry type . Emerging Industries – they spring up quickly, attracting attention and investmen

Many people want to create something new, but don’t know how to come up with and develop differentiators that their market will embrace. That’s what this is about – explaining the necessary elements of successful differentiation; identifying the best differentiating strategies for your type of business; explaining a proven brainstorming technique; and showing how your customers can help. That’s a lot for one article to tackle, so if you want to delve deeper into any of this,