There’s a maxim in business (and in life) that in order to be successful, you have to do more than others are willing to do (in the case of business—your competitors). The interesting (and encouraging) thing is that you don’t have to do a lot more. Just a little more consistently. James Clear explains this idea and how to implement it in his excellent article “The 1 Percent Rule.” In the article, he writes: “T he margin between good and great is narrower than it seems. Wh