Much of the following is from an excellent TrustRadius B2B Buying Disconnect report—a survey of over 2,000 respondents that shows year-over-year trends in business technology buying and selling. Here are a few highlights of the 2023 report: We are in a self-service economy. Buyers rely on self-serve resources like pricing, free trials, product demos, and customer stories to inform buying decisions. 87% of buyers adjusted their purchase process to ensure they end up with missi