Much of the following is from an excellent Trust Radius article. TrustRadius, a research and review platform dedicated to technology buyers, recently released their 2022 B2B Buying Disconnect report—a survey of 2,185 respondents that shows year-over-year trends in business technology buying and selling. Here are a few highlights of the 2022 report: · Virtually 100% of buyers want to self-serve part or all of the buying journey—up 13% from 2021. · Since 2021, v