MYTH 1: Hiring a marketing consultant is a waste of money for most startups. An experienced marketing consultant will generate interest throughout a network of channels. However, you need to make sure that you can onboard and convert whoever finds your product or service. The issue with marketing is that: when your product is not ready or you don’t have your onboarding straight, you’re going to lose prospective customers. MYTH 2: Marketing is not rocket science. It’s not har