What the sales team wants marketing to do for them
According to recent research conducted by Phoenix-based demand generator Televerde what B2B sales leaders want most from their marketing...
5 Signs that Your Tech Company Needs to Do Something about Marketing
More wisdom from my HBR marketing mentor-5 signs that your organization’s marketing needs some work: Declining sales. No need to...
A Smart Social Media Strategy for Small Tech Companies
Most of the social media advice for marketers applies to large, not small companies. A large company with a 10+ person marketing...
What small business owners and marketers need to know about Google penalties.
Google doesn’t hand out penalties lightly, but when it does, it comes as a shock to most business owners/marketers/webmasters—and serves...
Marketing Advice for Small Companies: Counterintuitive Negotiation Tips that Level the Playing Field
It makes sense, right? The person that makes the first offer loses? Not always. In fact, the opposite can be true. Following are 5...
