According to recent research conducted by Phoenix-based demand generator Televerde what B2B sales leaders want most from their marketing departments are better messaging and more qualified leads. The report was based on a survey of 200 sales leaders who sell B2B products or services; 25% work for companies with an annual revenue of $1B or more. Following is the full run down of how sales says marketing can help their efforts: 1. Better messaging: 43% 2. More qualified leads: