Everyone knows what professional quality (and low quality) content looks like when they see it, but it’s a lot harder to create it. Good marketing writers have their own lists of quality priorities that go something like this: 1. Accuracy 2, Spelling, grammar and syntax 3. Brand messaging/alignment 4. Engagement My own #4 is readability. Readability refers to how easy it is for the average person to read the content. This is not the same as reader engagement—which is more li