Gartner created a PowerPoint slide to illustrate just how complex the actual buyer’s journey is (see below). The main points being: 1. The journey isn’t as predictable as we believed 2. It’s also a lot more complex. So much for the sales funnel. If you are using Microsoft Clarity (a free tool that shows you exactly how users are navigating your webpages) or another tool such as StatCounter (a low-cost tool with the same functionality as Microsoft Clarity, but much better da