

The Short Menu of Smart Media Interview Tips
These tips are written for the benefit of both the journalist and you because the bottom line is that you are each dependent on the other for a successful outcome. You provide the best ingredients and the journalist makes the culinary masterpiece. You and the journalist are not adversaries. This article assumes a phone interview, since that’s the norm. Most journalists no longer interview sources in person unless there is some compelling reason (much of what follows also app




















