Because the facts are on your side, you don’t need to spend hours strategizing the best way to sell your products and services. Instead, spend that time gathering information from all of the credible sources you can find. Even the biggest organizations – at their peril - neglect to do this. Consider the egg. Remember when every time you ate an egg you felt like you were taking your life in your hands? That was last year – the culmination of 50 years of negative media attent

To develop a successful organization---there’s nothing more important than creating a foundation of excellence. This means knowing what you do better than anyone else and then bringing relevant products and services to a market that appreciates those unique capabilities. Paul Leinwand and Cesare Mainardi wrote the seminal work on this topic; a book called, The Essential Advantage. Although I don’t follow and/or agree with everything, it is an excellent book. And actually th