The art of persuasion is really the art of effective articulation—making an organized argument based on facts. You are translating---from concepts to words---what you are convinced is true in a way that’s structured, professional, accurate, and compelling. When it comes to persuasion, effective articulation is far more compelling than manipulation. So how do you articulate without manipulating? Establish Credibility Credibility is built on both expertise and relationship. Th