There is a lot of info out there about choosing key terms for metatags and content and there are a lot of good tools to help you do that. The most important thing to keep in mind, though, is how your potential buyers are searching for what you are offering. As with many aspects of marketing, the sales team can be a huge help here—they almost always understand buyers better than anyone else at the organization. They are a good resource for choosing key terms and phrases. Note