Smaller companies usually try to get by with no marketing employee or a 1–2-person marketing team. It works out OK, but many activities necessary to support sales and growth end up falling through the cracks. Here are some common ones: 1. Content Distribution & Repurposing: Even the smallest companies, usually have someone on staff that can write well enough to get by. But it’s not enough to write (even compelling content) if no one sees it. Companies sometimes forget to m