Media Release Marketing for Very Small Businesses: They Still Work Really Well!
If you are a very small business that realizes you desperately need marketing, but are short on funds, media releases will probably be your best bet. That is, if you optimize the release for digital distribution correctly, and have access to an affordable distribution service (<$100/release). The achievable goals of digitally distributed media releases include:
· Reaching prospects directly
· Search engine optimization
· Maximizing content distribution online
As opposed to traditional media releases, which are a channel for communicating only with the media; online media releases reach both the media and the public directly.
The releases that we create accomplish everything Google Ads accomplish—enhancing visibility and driving traffic to the website—for a fraction of the cost. They have the additional advantage of credibility and they accomplish much, much more.
This is one of the benefits of online release distribution that is often overlooked, but perhaps the most important benefit of all. The number and especially the quality of backlinks (links on third party sites that point to your site) are—what experts agree—are Google’s primary factor for ranking websites. Approximately 2/3 of all backlinks to our clients’ sites are connected to release distribution.
Controlling the Marketing Message
Another benefit of digitally distributed media releases is that you control the message. Digital releases are typically published either exactly as they are submitted or rewritten only slightly to conform to the publication’s guidelines.
Maintaining Contact with Social Media Followers
Digital releases effortlessly maintain regular contact with social media followers. When the release is submitted for distribution, there is an option for alerting followers.
Connecting with Current and Prospective Partners
Most larger companies monitor media mentions daily through programmed alerts. Adding the name of a channel partner strategically to a release will put your company on their radar.
The release distribution service we use allows us to choose a 2nd country for distribution. So, we are seeing these releases come up in international search results.
In addition to all these benefits, another perk of media releases is that the distribution service maintains the release on their own website for at least 2 years. This means that release has the potential to come up in search results for 2 years.
For a no cost discussion of your situation and how we can leverage metrics-based marketing to grow your business call 630-363-8081 or email email@example.com. Find out more about our Core Marketing Solution for Very Small Businesses.