Getting Everyone On Board During a Period of Rapid Change
Most organizations are trying to take advantage of the opportunities for positive change in this REALLY unique business environment. It’s not always easy to get everyone onboard, though. Following is some advice for making change as easy as possible for everyone.
Most people don’t like change. In fact, most people would rather die than change. Consider this - among post-heart surgery patients who were told that they needed to adopt a healthier lifestyle (exercise and a better diet) to prevent further heart disease, only 10 percent complied. The five reasons 90 percent of patients gave for not wanting to change, are the same reasons that people generally give:
They were happy with the status quo.
They didn’t think the change would make a difference.
Making the change looked painful.
They didn’t know what steps to take.
They didn’t trust the person in charge.
Another lesson from heart patients is that frightening people into change doesn’t work. Rather, people need to make a deeper connection to the change – in addition to knowing the details; they need to understand why it’s necessary. Resistance will melt away if someone explains.
Studies show that radical, sweeping changes are easier than small, incremental ones. People are willing to make big sacrifices if they can see immediate results. For example – heart patients who made only moderate changes to their diets felt deprived and hungry and didn’t see any difference.
Expect, But Don’t Ignore Resistance
Your company is like the human body. When a change occurs, the body automatically creates antibodies that attack the change. The healthier the body, the stronger the attack. So when you introduce something new, don’t be surprised if the initial reaction is resistance – in fact, interpret strong resistance as the sign of a healthy organizational culture.
Most resistance takes two forms - gossip and testing.
Gossip – grumbling and complaining – is a natural way of airing discomfort, so don’t try to quash it. Instead, respond to gossip by bringing it into the open and providing facts that counter it. The following five factors actually encourage gossip:
Incomplete or complete lack of authentic and official information
Prolonged decision-making delays
Erroneous information that creates doubt
The situation is filled with anxiety and fear
Some people feel intentionally and wrongly left out of the loop
Testing can be passive (not showing up at meetings) or aggressive (openly challenging decisions). The best way to deal with both types is to talk to the person privately, discuss the action, ask why, explain your position, and draw a line.
Odds are, about 5 percent of employees will actively resist the change. And failure to address that anti-change faction is the most common reason why change fails - which brings us back to the five reasons for resistance and how to handle them.
People are happy with the status quo.
If people believe their needs are being adequately met in your organization, they need to understand that, if change doesn’t occur, their needs will not continue to be met.
People don’t think the change will make a difference.
Explain the ultimate goal in terms that are concrete and realistic and be sure to contrast the goal with the current situation.
Making the change looks painful.
Be sure that the transitional period does not look so uncomfortable that people refuse to join. Be realistic, but optimistic.
People don’t know what steps to take.
Visions and goals need to be supported by clear details and individuals need to know what their tasks are.
People don’t trust the person telling them they need to change.
If you ask people to embark on, what they believe is, a perilous journey, they must have faith in your integrity, your ability to lead, and your capacity to see the change through to completion.
Basically, people who resist change will lower their resistance if they are dissatisfied enough with how things are, if they can see what is possible, and if they know what immediate steps they need to take.
So how do you create cooperation?
Use specifics when communicating the change.
Maintain close contact with everyone involved.
Wait until everyone understands the big picture before you dive into details.
Align reward systems with the change.
Expect everyone to cooperate, without exception.
Address resistance early and respectfully.
The Importance of Communication
It takes more than a single meeting to fully communicate the reason for the change, the vision, and individual responsibilities. Continuous communication is important. This means many meetings, newsletters, e-mails, etc. Communications should be energetic, entertaining, and include as much information about people as possible – stories about how fellow employees have embraced the change and improved their work lives.