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So you’re interested in public relations, but you aren’t really sure how it can specifically help your business. Depending on your goals and the quality of the overall program, PR will:
Dramatically improve your visibility both immediately and long term
Pull sales out of a slump
Strengthen your relationships with clients
Convince prospects to buy
Uncover new prospects
Increase search engine rank
Support a product launch or marketing effort
Reposition a mature product
Develop and strengthen your brand
Position your company as a leader
Provide instant feedback on your products/services
Communicate key information to employees
Further your organization’s policies and goals
Now, delivering leads has traditionally not been the responsibility of public relations consultants. And if your public relation consultant is doing a great job with everything else, there is already a lot of heavy lifting going on. Delivering leads is a nice value add and not an unreasonable expectation though.