Which Chicago area companies offer the best online visibility services?
June 12, 2017
What’s the best way to rank in organic search for high ticket items?
June 16, 2017
So what is real value of SEO for small tech companies?
September 18, 2017
The following post and attached graphic are from a 9/13/17 Marketing Profs blog post by Laura Forer titled 13 Statistics That Prove the Value of SEO. The infographic was generated by Octos. Here is what caught my eye:
4 out of 5 marketing influencers (81%) say their SEO strategy is successful.
SEO is 85% more likely to drive website traffic than PPC (pay per click) advertising.
SEO is not easy. Ranking high in search results, generating traffic, and determining ROI are major barriers.
50% say that driving traffic to the website is the most important outcome of SEO.
34% of brands use exclusively in-house resources to manage SEO, while the other 66% either outsource or employ a combination of in-house, outsourced.
82% of marketers say that SEO effectiveness is increasing-42% say the increase is significant.
The number of small businesses that are willing to invest in SEO is expected to grow to 74% this year.
The full article is available here: https://www.marketingprofs.com/chirp/2017/32671/13-statistics-that-prove-the-value-of-seo-infographic?adref=nlt091417.