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June 16, 2017

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So what is real value of SEO for small tech companies?

September 18, 2017

The following post and attached graphic are from a 9/13/17 Marketing Profs blog post by Laura Forer titled 13 Statistics That Prove the Value of SEO.  The infographic was generated by Octos. Here is what caught my eye:

  • 4 out of 5 marketing influencers (81%) say their SEO strategy is successful.

  • SEO is 85% more likely to drive website traffic than PPC (pay per click) advertising.

  • SEO is not easy. Ranking high in search results, generating traffic, and determining ROI are major barriers.

  • 50% say that driving traffic to the website is the most important outcome of SEO.

  • 34% of brands use exclusively in-house resources to manage SEO, while the other 66% either outsource or employ a combination of in-house, outsourced.

  • 82% of marketers say that SEO effectiveness is increasing-42% say the increase is significant.

  • The number of small businesses that are willing to invest in SEO is expected to grow to 74% this year.

The full article is available here: 




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