Smart PR Communications offers tailored marketing services for the unique challenges of Chicago area tech companies. Chicago is home to a vibrant start-up community anchored by more established innovators. There are also many university and non-university affiliated incubators. What these start-ups have in common is energy, instability, limited finances, and the need for a marketing solution that promotes visibility and qualified leads while supporting rapid growth. Basically they cannot wait around for something to happen. We have developed a suite of marketing tools designed to meet these needs.
For example, when we started in this business we were shocked to learn that marketing consultants spend an average of 40% of their time documenting results and proving ROI. We look for activities where the ROI is self-evident and spend our time on what delivers results for clients. Start-ups, even those that are well funded, need to begin bringing in revenue from day one.
Although we do have out-of-state clients, we prefer to stay local for a number of reasons, including standing in-person weekly meetings with each client. These meetings allow Smart PR Communications to function as a member of each client’s team; review what did and didn’t work the week before; and set the agenda of activities for the week to come.
We do a lot of things differently than our competitors, but this is a primary differentiator. We are never wondering what we should be doing for a client and our clients are never wondering exactly what we are doing for them. We walk away from every meeting with a full slate of activities for the coming week and usually have to do a lot of scrambling to get everything done before the next meeting.