The difference between common search terms and long-tail search terms is the number of words in the term. Long-tail terms are usually composed of 3 or more words. Common search terms account for 30% of all search traffic, while long-tail accounts for 70%. Following are a couple of examples: Common: HPC Computers Long-Tail: HPC Computers for Research Institutions Common: Intel Processors Long-Tail: Fastest Intel Processors Looking at these examples, it’s easy to see why mor