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A Simple Intro to UX Writing
The following is from an excellent blog post by Guy Ligertwood: UX Writing: How to do it like Google with this powerful checklist. Google...
Good PR Tip for Tech Companies: G-AVE: An Excellent Alternative Measurement
For a long time, most PR professionals relied on two measurements: Total Impressions and Advertising Value Equivalent. For a while, it...
Marketing Advice for Small Tech Companies: The Mark of a True Marketing Expert
Assuming that the basics are in place (meaning an excellent product and a target market that wants it), the key to success for any small...
