Every business wants to connect with and appeal to an audience of potential customers. One way to do that is with a memorable business/brand name. Here are six name trends currently popular among startups and new businesses. 1. 'This and That' Names This and That names are just what it sounds like: brand names composed of two words, usually nouns, to form a striking mental image. You may have heard of Rag and Bone or Cloth and Stone. To get in on this trend, pick two short wo

Multiple studies have shown that the subject line is the most important factor in driving digital marketing results. You can spend hours composing a truly informative email for clients and prospects, but it’s a waste of time if no one reads it. The good news is that you have many more characters in the subject line than you’re using—about 85. The average email subject is only 45 characters. What a waste! The thinking used to be that you want the subject line to be as short

While this is true for low-ticket items, it’s surprisingly true for high ticket items as well---especially if those items are complex. Badgered on all sides to make a purchase decision on complicated technology and having few resources to verify claims, risk-averse decisions makers will go with the well branded products and services every time. The lesson for businesses with unbranded or poorly branded products and services is that when you make claims, provide hard proof of

The following is from an excellent 8/1/19 Public Relations Today post, Why Earned Media is Still Relevant in PR, by Dorothy Crenshaw of Crenshaw Communications. As the influence of digital and social media has soared, PR agencies that focus primarily on earned media (i.e. news and feature articles) are often warned that they’re falling behind. There are regular calls for PR services to include paid media and move on to other things. The truth is, PR has become much more than