Thriving in a Sea of Competition
Industries are considered fragmented when there is no clear leader – no one dominant company with the power to influence the industry. If...
The Benefits of Thought Leadership
A thought leader is essentially a trusted resource - and in an information economy - a trusted resource is extremely valuable. A thought...
When Only You Should Make The Decision
Going rogue isn’t necessarily a bad thing. In fact, the world could use a few more practical rogues. I use the word to separate those who...
The Power of Case Studies: Part V: Leveraging
1. Use them as sales tools. Use them in presentations, to illustrate key points and to overcome common objections. For example, if...
