.png)
The Power of Case Studies: Part IV Writing
Stick with one product/service and one success per case study. Don’t make any unsupported claims. You must prove everything you say....
The Power of Case Studies Part 3: Researching
Many companies rely on salespeople to contact and interview clients for case studies. This almost never works for a number of reasons,...
The Power of Case Studies Part 2: Choosing the Clients
Right now, you’re probably mentally running through your list of clients trying to figure out which ones to approach. Your criteria for...
The Power of Case Studies-Part 1
Suddenly case studies are everywhere. Why? In the wake of the social media frenzy, we’re reminded that there are many things social...
Step Away from the Business Book
Do you really need a business book to tell you what to do? There are hundreds of business books on the market. People buy business books...
