

Using Public Relations Communications to Position Your Organization for Rapid Growth
Creating and maintaining a polished big company presence for you in the marketplace is the most valuable aspect of public relations. ...

How to Revive a Dead Project
Before you start planning a slew of projects for the year, revisit last year’s duds. A project that appears to be dead may be a prime...


Defining the Real Problem is 90% of the Solution: Get the Formula Down Cold
Albert Einstein said that if he had one hour to solve a problem he would spend 55 minutes defining the problem and only five minutes...


The Fallacy of Supply and Demand
Following are a few more nuggets from Dan Ariely’s excellent book on buying behavior, “Predictably Irrational”: The first price that...