Much of the following from Dan Ariely’s fantastic book, “Predictably Irrational.” Knowing how people price shop—especially when it comes to relatively expensive items like high performance technology—is a significant sales advantage. Following are a few proven principals of comparison. Where possible, always offer comparison products and services, but be strategic about what you compare. People tend to choose the second best option – i.e. if there are three laptops for sale

Let’s take a look at some push and pull marketing strategies you can use to effectively promote your website or business. They are categorized according to their method (push/pull), although some of them may fall into both strategy types. Here are six common pull marketing strategies you can use: 1. Syndicate Your Content/Skills. Guest blogging allows more people to read your content and know your brand. You can also contact email list owners and offer to have an article of

The definition of push marketing has not changed much since the term was coined: basically, the person doing the marketing is in control of the message being sent out and how it is received by potential customers. Think of the “push” part as pushing your message into the consciousness of an individual. Pull marketing, on the other hand, means that the recipient of the message is in control of the message—whether or not to act. For example, if the seller makes his promotion th