

The Principals of Price Comparison and Offering Strategic Decoys
Much of the following from Dan Ariely’s fantastic book, “Predictably Irrational.” Knowing how people price shop—especially when it comes...


Using Push and Pull Marketing Strategies for Your Websites
Let’s take a look at some push and pull marketing strategies you can use to effectively promote your website or business. They are...


PULL MARKETING RULES
The definition of push marketing has not changed much since the term was coined: basically, the person doing the marketing is in control...