The Principals of Price Comparison and Offering Strategic Decoys

Much of the following from Dan Ariely’s fantastic book, “Predictably Irrational.” Knowing how people price shop—especially when it comes to relatively expensive items like high performance technology—is a significant sales advantage. Following are a few proven principals of comparison. Where possible, always offer comparison products and services, but be strategic about what you compare. People tend to choose the second best option – i.e. if there are three laptops for sale they’ll choose the second most expensive one. So, in many cases, the most expensive item is just a decoy. While we tend to compare things that are easily comparable, we also avoid comparing things that are not easily co

Using Push and Pull Marketing Strategies for Your Websites

Let’s take a look at some push and pull marketing strategies you can use to effectively promote your website or business. They are categorized according to their method (push/pull), although some of them may fall into both strategy types. Here are six common pull marketing strategies you can use: 1. Syndicate Your Content/Skills. Guest blogging allows more people to read your content and know your brand. You can also contact email list owners and offer to have an article of yours sent through their list for a fee. If you’re a designer, offer to create designs for prominent websites for free and make sure your designer credit link is left on the site for exposure. Create and share your cont

PULL MARKETING RULES

The definition of push marketing has not changed much since the term was coined: basically, the person doing the marketing is in control of the message being sent out and how it is received by potential customers. Think of the “push” part as pushing your message into the consciousness of an individual. Pull marketing, on the other hand, means that the recipient of the message is in control of the message—whether or not to act. For example, if the seller makes his promotion through print or broadcast, the buyer can’t interact with the message. On the other hand, if the communication is made by phone or internet, the buyer can interact with the seller. In the first case information is "pushed

Featured Posts
Recent Posts
Archive
Search By Tags

Member

Intel Marketing Advisory Panel/Platinum Partner

MIT Technology Review Global Panel

Harvard Business Review Advisory Board

American Mensa

Contact

T: 630-363-8081

info@smartprcommunications.com

Naperville, Illinois

Chicago LaSalle

Minneapolis

  • LinkedIn B&W
  • Twitter B&W

© 2017 Smart PR Communications