Happy Memorial Day!

Did you know that Memorial Day used to be called Decoration Day? Soldiers' graves were decorated in the U.S. before[and during the American Civil War. Annual Decoration Days for particular cemeteries are still held on a Sunday in late spring or early summer in some rural areas of the American South. In cases involving a family graveyard where remote ancestors as well as those who were deceased more recently are buried, this may take on the character of an extended family reunion to which some people travel hundreds of miles. People gather, put flowers on graves and renew contacts with relatives and others. There often is a religious service and a picnic-like "dinner on the grounds," the trad

Five PR Methods for Lead Generation

Following are a few great PR-based B2B lead generation best practices from the B2B PR Sense blog (see the attached infographic for specific ways that PR nurtures the sales funnel): 1. Media Releases: Issue a media release to announce an offer and reach a much wider audience. The release should highlight what makes this offer stand out from others in the industry. How will it help your audience to reach their goals? Include a call to action that will point prospects to a lead generation landing page where they can download your offer. One caveat here; if there is an advertising aspect to this and no real news involved, don’t expect mainstream print publications to run it. 2. Case Studies & Te

Happy Mother’s Day! Turns out Moms are Natural PR Pros!

The following is from a PR Fish Bowl post by Richard Etchison. Moms generally handle PR duties for families. They’re the most concerned with public perception, social responsibility, and community relations. In honor of Mother’s Day, we celebrate how some of our mothers’ classic guidance is actually sound public relations advice. Be Upfront Like a seasoned PR pro, a mother sees the big picture and is more concerned with the long-term than immediate rewards. A good mom is never a yes-person. The PR team must be trusted advisors that have the confidence to tell you what you don’t want to hear, but need to know. Be Honest Blaming a sibling might work — for a while. But ultimately, the lie will

A Few Quick Tips on Getting Market Development Funds (MDF)

Always bear in mind that the endgame for MDF (market development funds) is at least lead generation and, depending on the channel partner, maybe sales. In other words, think like the MDF provider. First of all, many people use the terms “MDF” and “Co-Op Funds” interchangeably, but this is incorrect. The primary difference between the two is when they are requested and disbursed. Co-op Marketing Funds Defined: Co-op funds are given after sales have taken place—they are a sales incentive and are accrued as a percentage of prior sales. Vendors who provide co-op marketing funds usually make them available to most, if not all channel partners. But the vendor often earmarks how the funds can be us

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