The following is a condensed version of an April 24, 2018 TechCrunch post. MYTH 1: Hiring a PR consultant waste of money for most startups. Good PR gets you noticed. With traditional media viewership down and media ingestion fractured, it’s actually more important now than it was before. However, you need to make sure that you can onboard and convert whoever finds your product or service. The issue with PR is that when your product is not ready or you don’t have your onboardi
Marketing is a surprisingly high pressure job in some organizations. They have the same imperative to deliver ROI as salespeople—yet, unlike salespeople—so much of it is out of their control. So with all this pressure and, in many cases, not much job security, marketers are supposed to have mastered search engine optimization. If the company isn’t in the first page of search results for basic terms that are relevant to the organization, some managers will want to know why.
The goals of traditional media releases--increasing an organization’s visibility and credibility and announcing news are now equally as important as new goals that traditional media releases cannot accomplish. These new goals include: Reaching prospects directly Search engine optimization Creating online content As opposed to traditional media releases, which are a channel for communicating only with the media; online media releases reach both the media and the public directl
First of all, my business may be public relations, but my background is in statistics. So I am always looking for statistically sound tools that can be used for long tail search analysis. And there are a ton of tools out there—so many that this one almost slipped through the cracks. Most are either too complicated for what I need, too simple to provide meaningful information or just flawed—they don’t account for enough variables. Authority Labs is a brilliantly engineered SEO