Are your visuals current enough to hold viewers’ attention? Keeping your website fresh and engaging takes constant upkeep and redesign. What was edgy last year could tank your latest creations. So what are the graphic design trends for 2018? With designers and creators in mind, Venngage has created an infographic that identifies the latest trends for visual graphics. Key takeaways include: Companies will have multiple brand color schemes. Color gradients are making a comeback. Bold and handwritten fonts will dominate. Find out just what graphics trends are coming (or coming back) this year by reading the attached infographic. This is a repost from Ragan’s PR Daily: https://www.prdaily.com/Ma
The biggest problems brands face isn’t negative publicity, it is no publicity, which translates to complete absence from the customer’s mind. Apathy and ignorance are usually far worse than negative perception. No coverage at all says your company doesn’t matter. Your company isn’t in the game. Your company doesn’t even cross prospects’ minds. Enter: Branded Non-Negative Search Branded non-negative search is any search traffic your company earns from brand search terms that isn’t negative. Measuring this is the most important metric in public relations today because it tells you to what degree your company is top-of-mind—especially when compared with competitors. Where Do You Find Branded No
One of the most important considerations for choosing key terms is knowing the search patterns of the audience you are trying to reach. For example, if you have an ecommerce site, you are looking for buyers—which generally means a key term with a very specific product/service description—including the model number. On the other hand, if you are selling expensive or complex products, you are targeting shoppers and that is an entirely different keyword strategy. Below are some general pointers for choosing search terms based on purchase intent: Researchers/Browsers; Short, one-two word phrases. Not a lot of purchase value, but there is value in terms of thought-leadership. Shoppers: Two and t
The difference between common search terms and long-tail search terms is the number of words in the term. Long-tail terms are usually composed of 3 or more words. Common search terms account for 30% of all search traffic, while long-tail accounts for 70%. Following are a couple of examples: Common: HPC Computers Long-Tail: HPC Computers for Research Institutions Common: Intel Processors Long-Tail: Fastest Intel Processors Looking at these examples, it’s easy to see why more complex terms will have a lower search volume than simple terms. However, it is also easy to see the significantly greater value of long-tail terms. They tend to be terms that serious shoppers and buyers use to find e
