How Small Tech Companies Can Balance Stability and Agility

The End of Competitive Advantage by Rita Gunther McGrath is an excellent book. Chapter 2, Continuous Reconfiguration: Achieving Balance Between Stability and Agility, makes the point that, although organizations need to make decisions and pivot quickly in order to be successful today, there needs to be a framework in place that allows the organization to do this safely. In the past, depending on the expert, organizations were either told to create and build on a sustainable advantage or experiment continuously and fail quickly (if necessary). It is a false choice. McGrath writes, “Organizations that get this right are shape shifters. You don’t see dramatic downsizings or restructurings, yo

How Small Tech Companies Can Get Noticed

The line between marketing and public relations is getting continually grayer. This makes it difficult for small tech companies, in particular, to strategize these efforts. If you are certain that you have a viable product/service and desperately need business and desperately need your prospects’ markets to know who you are, start with a short list of 3-5 succinct, but realistic goals for the next six months. A realistic goal would be to get on the first page of search results for the key term “high performance cloud computing for the public sector”; an unrealistic goal would be to get on the first page of search results for “cloud computing” or even “high performance cloud computing”. A

Tech Companies: Successfully Avoid the Top 6 Reasons for Failure

Making small changes significantly reduces the odds of failing. Success expert John Maxwell says there are 6 basic reasons that people fail to achieve what they set out to do. These 6 reasons also apply to business failures in general. Business failure in this context doesn’t mean the end of the business, rather it means failure to complete initiatives and achieve specific goals. These 6 reasons cover almost everything and are about as simple as it gets. Caveat: These are performance-related, not environment-related reasons. However performance-related failures by far outweigh environment-related failures. 1. Poor People Skills. Many people are excellent planners, hard workers, but don’t

Getting Everyone Onboard for Change in 2018

I’ve written A LOT of articles over the last few years. The following is without a doubt the most popular. Enjoy and have a great 2018!! Getting Everyone Onboard for Change A few simple activities ensure smooth sailing. The full support and cooperation of everyone is the most important aspect of bringing successful change to any organization Most people don’t like change. In fact, most people would rather die than change. Consider this - among post-heart surgery patients who were told that they needed to adopt a healthier lifestyle (exercise and a better diet) to prevent further heart disease, only 10 percent complied. The five reasons 90 percent of patients gave for not wanting to change

Featured Posts
Recent Posts
Archive
Search By Tags

Member

Intel Marketing Advisory Panel/Platinum Partner

MIT Technology Review Global Panel

Harvard Business Review Advisory Board

American Mensa

Contact

T: 630-363-8081

info@smartprcommunications.com

Naperville, Illinois

Chicago LaSalle

Minneapolis

  • LinkedIn B&W
  • Twitter B&W

© 2017 Smart PR Communications