Updated: Nov 11, 2022
In all of the marketing noise, a fundamental truth gets lost: you need to be everywhere your buyers are looking. It’s that simple. If you don’t get on prospects’ radar—particularly when they are ready to make a buying decision, how can you expect to grow and how long can you expect to stay in business? So whatever marketing activities you are engaged in now, ask yourself if they will matter the moment that people are ready to buy.
It’s likely that you are not where your buyers are looking. This applies to most SMBs, but also to a surprising number of large organizations we well. And, unless you are operating in an extremely crowded field, buyers very much want to know who you are.
Most marketing activities designed to remedy the situation just don’t work. Our method does work. We have spent the last 15 years continuously focusing on what works and abandoning what doesn’t. What works for our clients is creating and sustaining visibility—that is what drives sales and delivers obvious ROI.