Why does great online visibility matter?

In all of the marketing noise, a fundamental truth gets lost: you need to be everywhere your buyers are looking. It’s that simple. If you don’t get on prospects’ radar—particularly when they are ready to make a buying decision, how can you expect to grow and how long can you expect to stay in business? So whatever marketing activities you are engaged in now, ask yourself if they will matter the moment that people are ready to buy.